We should do something with AI — but what?
The normal case, and the best starting point. Nobody has to arrive with a finished idea.
Answers · For everyone starting from zero
You don't need to understand AI.
You only need to find the right sentence.
These are the questions owners and managing directors actually ask me — and my answers to them. No buzzwords, with a first step. Find the sentence that sounds like you.
AuthorMatthias EgerCertified Manager for Applied AI Transformation (IHK)Last reviewed17 Jul 2026
To the verification recordThe questions
Sentences you hear in real businesses.
And honest answers to them.
Every answer has a page of its own: what the sentence means, what sits behind it and what the first step is. Short enough for a coffee break.
Our team uses ChatGPT without any rules — what now?
Unmanaged use is not a motivation problem, it is a liability risk. It needs guardrails.
We have already built AI solutions — who checks them?
That uneasy feeling is a good sign: something is running that nobody fully oversees any more.
No time for the AI topic — what is the smallest step?
You don't need to have any. Then hand the topic over — it still gets watched.
What does Article 4 of the EU AI Act require from my business?
The training obligation has applied since 2 February 2025 — for operators of every size.
How do you use AI without putting customer data at risk?
Local models where data has to stay in-house. Large models where performance counts.
What does AI really cost in a mid-sized company?
Often less than expected — and sometimes the honest answer is: a 30-euro off-the-shelf tool will do.
Your question isn't here? Then ask me directly — 30 minutes, free
And what does that mean in practice?
What AI can do in your business —
six examples from everyday work.
Nothing futuristic: every example is running in real businesses today. Where a case backs it up, it is linked — claim, evidence.
Writing quotes
Your old quotes plus three keywords become a finished draft. You check and sign instead of typing.
Evidence: Case 308No more double data entry
The delivery note arrives as a PDF and someone retypes it? From now on the machine reads it — and enters it.
Sorting the email flood
Enquiries are pre-sorted and come with a suggested reply. You decide — in seconds instead of minutes.
Evidence: Case 313 — my own inboxChecking contracts & tenders
Fifty pages in, the five critical passages out — highlighted and explained in plain language.
Reconciling receipts & invoices
Figures checked against order and delivery, discrepancies flagged — before they cost money.
Evidence: Case 297Securing knowledge before it walks out
What only your most experienced person carries in their head becomes retrievable — before they retire. Not afterwards.
Evidence: Case 306Which three of these land with you? That is exactly what we clarify in 30 minutes
The AI initial assessment: 30 minutes. Three starting points. No prerequisites.
You tell me what you do — I tell you where AI holds up, where it gets in the way and what comes first. In writing, free, with no sales pressure.