Answer · For everyone starting from zero

We should do something with AI — but what?

The short answer: you don't need a finished idea — you need 30 minutes. This question is the normal case in mid-sized business, and nothing to be embarrassed about. In a free assessment you tell me what you do; I tell you where AI holds up in your business, where it gets in the way and what comes first — in writing, in three starting points.

Porträt von Matthias Eger — Experte für KI & IT im Mittelstand, Weiden in der OberpfalzAuthorMatthias EgerCertified Manager for Applied AI Transformation (IHK)
Last reviewed17 Jul 2026
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Why this question is the normal case — and not a sign you're behind.

Almost every owner I talk to is standing exactly here: the press is full of AI, the trade association keeps warning, your son talks about ChatGPT — but nobody tells you what any of it actually means for your business. And anyone claiming to have the finished AI plan has usually just bought a tool and is now looking for the problem to go with it.

Yet "but what?" is the right question. AI is not a project you "do" — it is a tool for tasks that already exist in your business. That is why the sensible route does not start with the technology but with your routines: what eats time every week without anyone needing to exercise judgement? That is where AI holds up first.

"Nobody has to arrive with a finished idea. Finding the idea is my part of the work."
The route in one sentence

You spend 30 minutes telling me what you do — then you get three starting points in writing: where AI holds up in your business, where it gets in the way, what comes first. Free, no preparation, no sales pressure.

Where AI holds up first

Six starting points from everyday work.
Use the list as a mirror.

Go through the six and count how often you recognise your own business. Two or three hits are plenty — a good first conversation needs no more.

Writing quotes

Your old quotes plus three keywords become a finished draft. You check it and sign, instead of typing.

Evidence: Case 308

No more entering things twice

The delivery note arrives as a PDF and someone retypes it? From now on the machine reads it — and enters it.

Sorting the flood of email

Enquiries are pre-sorted and come with a suggested reply. You decide — in seconds instead of minutes.

Evidence: Case 313

Checking contracts & tenders

Fifty pages go in, the five critical passages come out — flagged and explained in plain language.

Reconciling invoices & receipts

Figures checked against order and delivery, discrepancies reported — before they cost money.

Capturing knowledge before it leaves

What only your most experienced man carries in his head becomes retrievable — before he retires. Not after.

Evidence: Case 306

Every case with problem, solution and number: See the use cases

How it works

From "no idea what" to three starting points.
In 30 minutes.

01

You tell me what you do.

No documents, no prior knowledge, no jargon. Talk about your business the way you would explain it to a colleague — that is enough.

02

We go through your routines.

I ask about what eats time every week — not about technology. From 18 years and 312 projects I know which patterns keep repeating and where AI really holds up.

03

You get three starting points in writing.

With an honest assessment: what comes first, what can wait, what is better left alone. You can work with that — with me or without me.

Against my own interest

If a 30-euro off-the-shelf tool will do, I will tell you — instead of building you something. And some processes should not be automated at all, even when I would earn from it. The three starting points are yours; what you do with them is your decision.

Common questions

What owners want to know before the first step.

Do I have to prepare anything for the assessment?

No. You spend 30 minutes telling me what your business does — that is all it takes. No documents, no prior knowledge, no jargon. Finding the idea is part of the work, not your ticket to the door.

Where does AI pay off first in a business?

Almost always in the routines: writing quotes, entering data twice, sorting the flood of email, checking contracts, reconciling invoices, capturing experience. Which three of those catch on in your case is what the assessment clarifies.

What does the AI assessment cost?

Nothing. 30 minutes, free and with no sales pressure — the result comes in writing as three starting points. If a 30-euro off-the-shelf tool will do, that is exactly what it says.

And if it turns out AI is no use to us at all?

Then I will tell you so — in writing. Most businesses first need order in their data, not AI. That is a result too, and one you can work with.

You don't need an idea. You need 30 minutes.

Free · three starting points in writing · no sales pressure

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