We should do something with AI — but what?
The normal case, and the best starting point: nobody has to arrive with a finished idea.
Answers · For owners with no time to spare
No time for the AI topic — what is the smallest step?
The short answer: you don't need time for AI — you need someone who watches it for you. The smallest step is my letter “Klartext KI”: once a month one use case from real work and an honest assessment, three minutes to read. The second-smallest: a 30-minute assessment — free, with three starting points in writing.
AuthorMatthias EgerCertified Manager for Applied AI Transformation (IHK)Last reviewed17 Jul 2026
To the verification recordYou don't need to. Hand the topic over.
You run a business, not a technology lab. Between staff, customers and the day-to-day there is no time to follow every AI headline — and that is fine.
You don't read tax law either. That is what the tax adviser is for: someone who watches the field, filters it and gets in touch when something affects your business. AI works exactly the same way. I read the announcements, try the tools out and sort away the noise — what is left is whatever saves you time or money.
“You don't have to understand AI. You only have to decide who watches it for you.”
Honestly: ignoring it is a decision too.
So this doesn't turn into a sales pitch, the uncomfortable half belongs here too: whoever sits the topic out still decides — just without noticing. While you wait, two things happen on their own.
What waiting costs
First: your competitor writes quotes in minutes instead of hours — and reaches the customer first. Second: the training obligation under Article 4 of the EU AI Act has applied since 2 February 2025 regardless — as soon as your people work with ChatGPT & co. And they probably have been for a while, with or without your knowledge.
Evidence: Case 308 — a quote in minutes instead of an hour in the evening
Read up: what Article 4 actually requires
Getting started
It doesn't get smaller:
three minutes a month.
No project, no deadline pressure, no prior knowledge. The entry point is deliberately built to fit your calendar — even a full one.
01
The letter “Klartext KI” — three minutes, once a month.
One use case from real work, one honest assessment, zero buzzwords. No selling, no sharing of your data, one-click unsubscribe. That keeps you informed without chasing the topic. To the letter “Klartext KI”
02
The assessment — 30 minutes, one-off.
You tell me what you do. I tell you where AI holds up in your business, where it gets in the way and what comes first — three starting points in writing. Free, no sales pressure, no preparation. Request an assessment
03
If something catches: hand it over instead of taking it on.
If the letter or the conversation turns into a real case, you don't have to carry it yourself. I take on delivery and ongoing support — you check results, not technology. To Operator
Frequently asked
What owners with no time to spare want to know.
What is the smallest step if I have no time?
The letter “Klartext KI”: once a month one use case from real work and an honest assessment — three minutes to read. The second-smallest step: a free 30-minute assessment with three starting points, in writing.
Do I have to understand AI myself in order to use it in my business?
No. You do not have to understand how AI works — you only have to decide who watches it for you. AI can be handed over like tax or IT: someone observes, filters and only gets in touch when something genuinely affects the business.
Can I not simply sit the topic out?
You can — but ignoring it is a decision too, and it has a price: competitors are automating quotes and their inbox, and the training obligation under Article 4 of the EU AI Act has applied since 2 February 2025 regardless, as soon as your team uses AI tools.
What does getting started cost?
Nothing but time: the letter costs three minutes a month, the assessment a one-off 30 minutes — both free. Only once it turns into an actual project do terms come into it — in conversation, not in the small print.
Three minutes a month. The start needs no more than that.
One use case, one honest assessment, zero buzzwords — one-click unsubscribe